RESOURCES

BOOKS

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Small Giants (Companies That Choose to Be Great Instead of Big) by Bo Burlingham

The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback by Gordon Bethune

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds