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Tag Archives: customer loyalty
Make Your Company TRULY Customer-centric
Customer-centric. Boy, has that become a buzzword or what? How many of us think of our businesses as being customer-centric or have that as one part of our mission statement or strategic objectives? But, really, how many of us take … Continue reading
Thanksgiving for Your Customers
After the mess that was our recent kitchen remodel was completed (finally!) it dawned on me that not ONE of the many interior decorators, contractors, painters, electricians, plumbers, granite warehouses, etc. that we used took the time to thank us … Continue reading
4 Tips to Get the Most from Your Market Research Efforts
I once had a client who wanted my help in getting some customer feedback. When I asked what their motivation was, the person we were working with said (rather unenthusiastically) “The company President said we should.” Wow! How exciting! I … Continue reading
8 Ideas for Constructing a Remarkable Customer Strategy
Have you ever asked yourself how Zappos.com went from online shoe-selling startup to a multi-million dollar buyout from Amazon? Tony Hseih (CEO of Zappos.com) would argue that customer relationships are the key drivers of their success. He would also argue … Continue reading
Six Ways to Build (and Keep) Customer Trust
Conversation with me and the service advisor at my (high-end) auto dealership last week: Me: “You still did the brake job knowing that there might be other big issues?” Them: “It was pre-approved. You asked us to do it.” Me: … Continue reading
Surprise and Delight Your Customers
Let me tell you two quick stories. Two or three years ago I was at South By Southwest Interactive and was looking forward to hearing a certain, very well-known speaker. At the conclusion of his session (which I found to … Continue reading
Keeping Your Eye on the Ball
As we worked with one of our clients by targeting areas where they could improve customer relationships, we zeroed in on some areas that we felt had some significant potential. These particular points of customer interaction seemed to be ones … Continue reading
The Art of Focus
Before I met with a startup client the other day, I reviewed their business plan draft. One thought that kept creeping into my head was “focus, focus, focus!”. While their technology could be useful to a whole slew of customers, … Continue reading
Posted in Business Growth/Strategy, Competition, Customer Experience/Relationships, Leadership/Management, Marketing/Branding, New Product/Service Development, Small Business
Tagged Brand, Business growth, business plan, competition, customer experience, customer loyalty, Growth, Innovation, Leadership, Management, new products/services, Strategic Direction, Strategy, Vision
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5 Tips for Turning Returning Customers into Lifetime Customers
In our businesses, we seem to spend an overwhelming amount of our time and resources on attracting the next customer: getting their attention, getting them to walk through our door or visit our website. What if we were just as focused (if … Continue reading
Posted in Business Growth/Strategy, Customer Experience/Relationships, Marketing/Branding, New Product/Service Development, Social Media
Tagged business development, CRM, customer, customer experience, customer loyalty, customer relationship, customer satisfaction, Customer service, Innovation, new products/services, product development
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Would You Buy From You?
Think about it: What if you called with a question and someone made you wait forever? What if you requested info or contact via a website and no one responded? What if the product you received did not match the … Continue reading
Posted in Customer Experience/Relationships, Leadership/Management, Marketing/Branding, Small Business
Tagged customer, customer experience, customer feedback, customer loyalty, customer opinion, customer re, customer relationship, customer satisfaction, Customer service, Marketing, Marketing communications, Sales
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